A four-week residency for established e-commerce founders.
Eight curated founders in Hong Kong. Be part of an elite community, immersed in best-in-class working sessions, masterminds and mentors.
Watch · 3 min
- [01] 00Seats
- [02] 00Weeks
- [03]
- Weekly masterminds
- Working sessions
- Networking events
- Demo Day
- New friends and mentors
And much more
Why this exists
We build and scale brands for a living. Elevator X puts you in the room where we do it.
One month inside the room we wish we’d had, surrounded by operators who have built at scale. Call it the Y Combinator of ecommerce. We just call it Elevator X.
[ The Studio · 49 Hollywood Rd · Central ]
Why you should join
Surround yourself with real operators.
No lectures, no curriculum. Eight founders at desks side by side in Hong Kong, surrounded by operators who have built at scale.
[ What you get ]
-
Working sessions
Desks side by side at The Studio. Most problems get solved casually, between the masterminds rather than in them.
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One mastermind per week
The whole cohort puts real problems on the table.
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Dinners and drinks
Every week, off the clock. The unscheduled half, where founders actually talk.
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Mentors you keep
Operators who built the brands move through the room, and stay in your corner after.
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Two Slack rooms
One for your cohort. One for every Elevator X founder, growing with each one.
[ What we will go through ]
- [01]
The growth engine
Operators who scale acquisition profitably. Channel mix, budgets, the CAC-to-LTV math.
- [02]
Creative that converts
Hooks, volume, angles, CRO. Performance creative that actually moves CAC.
- [03]
Retention that compounds
Email, SMS, subscription, repeat-purchase economics. The LTV side most founders ignore.
- [04]
Supply chain that scales
Sourcing, QC, freight, 3PL, and the DTC to Amazon to retail ladder.
[ What you get ]
-
Working sessions
Desks side by side at The Studio. Most problems get solved casually, between the masterminds rather than in them.
-
One mastermind per week
The whole cohort puts real problems on the table.
-
Dinners and drinks
Every week, off the clock. The unscheduled half, where founders actually talk.
-
Mentors you keep
Operators who built the brands move through the room, and stay in your corner after.
-
Two Slack rooms
One for your cohort. One for every Elevator X founder, growing with each one.
Demo Day · optional
Pitch our panel,
if you want capital.
Think Shark Tank, for ecommerce brands. Make your ask to a panel of operators behind $1B+ in brands and they decide in the room. Not raising? Skip it, keep them in your corner anyway.
[ Panel of four · announced soon ]
Founder
To be announced
Nine-figure consumer brand, bootstrapped.
Founder
To be announced
Sold a brand to a strategic acquirer.
Operator
To be announced
$100M+ in paid media across DTC.
Investor
To be announced
Early-stage consumer venture fund.
Where it happens
The Studio.
Central, Hong Kong.
Our own space at 49 Hollywood Road, where the founder community already works and Demo Day is held. Hong Kong is the deepest private-capital and talent pool in Asia, not to mention right on the doorstep of China’s supply chain. You can be in the mainland for a factory trip in thirty minutes.
22.2830° N · 114.1520° E
What is Elevator Goods
The home for modern ecommerce.
A holding company of consumer brands, services and infrastructure. We do not teach this from a slide deck, we run it every day. Elevator X plugs founders into the whole machine.
-
Goods
Our brands
We build and scale our own consumer brands, FluffCo, Jiggies and Notorious Cookware, plus the sourcing, creative and funnel infrastructure behind them.
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Capital
Our fund
We invest in operator-led consumer and ecommerce companies with real traction, and back them with more than money.
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Talks
Our podcast
Elevator Talks: long-form conversations with the founders and operators who actually built the brands.
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The Studio
Our founder space
A membership space for DTC founders at 49 Hollywood Rd, Central, Hong Kong. The room Elevator X runs out of.
Elevator Talks
[ Full episodes on YouTube ]-
OOAK Brands
Vince Nijhof
The portfolio play.
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Peak 21
Roman Khan
$200M+ a year across a portfolio of brands.
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IM8
Danny Yeung
A dinner with David Beckham, the fastest-growing supplement brand on record.
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Trybe
Lukas Pakter
TikTok Shop for Meta — how to turn creators into a sales force, not a content pipeline.
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Sourmilk
Kiki Couchman
How to build retail demand before you have distribution.
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Native Deodorant
Moiz Ali
The $100M exit playbook, and what he’s building next.
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4AM Skin
Sabrina Sade
How to crush TikTok Shop & retail — and raise the VC to scale both.
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Northbeam
Austin Harrison
$31B in ad spend, measured. The attribution truth most brands are flying blind on.
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Intelligent Change
Alex Ikonn
Work less, win more — build with intent, not hustle.
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day one®
Alvaro Gellings
Most founders hide the build. He shows all of it — the launches, the numbers, the misses.
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Jolie
Ryan Babenzien
Meta is a trap. The organic playbook that builds brands without renting growth.
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Structured
Nick Shackelford
$200M+ on Meta ads. The product filter that decides which brands win.
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Brand Strategy
Bob Verlaat
Your brand is boring. Here’s the fix.
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HiStrips
Sam Posthuma
Zero upfront spend. The creator army that beat paid media.
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Notorious Cookware
Notorious Foodie
The 6-stream revenue playbook behind 20M+ followers.
How to get in
Free to apply.
Eight seats.
One room.
For brands with product-market fit: at least 10,000 orders and real, repeat customers. We pick founders, not pitches.
- [01]
Apply
Free. About five minutes.
- [02]
Interview
We pick people, not decks.
- [03]
Join
March 2027, in Hong Kong at The Studio.
- [04]
Pitch
Optional. Only if you want capital.
Draft terms. Indicative only, subject to final agreement. Get your own legal advice.
Questions
Do I need traction to apply? +
Yes. Elevator X is for brands with product-market fit: at least 10,000 orders and real, repeat customers. You do not need to be big, but the concept has to be proven.
What is the deal, exactly? +
Applying is free and we read every application. If you are selected we walk you through everything before you commit to anything, and after the cohort you are in our community for good.
Why only eight seats? +
Because the room is the product. Eight is small enough that everyone knows what everyone else is working on, the masterminds stay honest, and the mentors can go deep with each founder instead of speaking at a crowd. We would rather keep it curated and intimate than fill seats.
How often does this run? +
Four cohorts a year, one a quarter, four weeks each. Cohort 01 starts March 2027, so if the timing is wrong for you, the next room is three months behind it.
Does it end when the cohort ends? +
No. You leave with two Slack rooms: one for your eight, and one for every founder who has been through Elevator X. The second grows with every cohort, so the network you joined keeps getting bigger after you leave it.
Is the pitch required? +
No. Demo Day is optional, for founders who want to raise. Make your case to a panel of operators behind $1B+ in brands, or skip it and keep them in your corner anyway.
I have more questions. +
Reach out to us at hello@elevatorgoods.com
Cohort 01 · March 2027