Episode 007
Nick Shackelford
Structured. $200M+ on Meta ads. The product filter that decides which brands win.
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Episode
Nick Shackelford on the filter he runs before backing any product — and why most operators are forcing the wrong one. From $200M in Meta spend across 7 subscription DTC brands to the only moat left in e-commerce: the commitment to doing it all the time, every day, very well.
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