Episode 011
Austin Harrison
Northbeam. $31B in ad spend, measured. The attribution truth most brands are flying blind on.
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Episode
Austin Harrison on what $31B in tracked ad spend reveals about the channels that actually drive growth. The Northbeam co-founder and CEO on why most brands are flying blind on attribution, how to separate the ads that create demand from the ones just taking credit for it, and the measurement stack — multi-touch, incrementality, and media mix modeling — that tells you where the next dollar should really go.
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