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Episode 009

Alvaro Gellings

day one®. Most founders hide the build. He shows all of it — the launches, the numbers, the misses.

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Episode

Alvaro Gellings is building day one® — the gym-and-running apparel brand — completely in public: the launches, the revenue, the wins and the misses, all out loud. How building in the open compounds trust, turns customers into a community, and gets people buying before the product even exists.