Episode 010
Alex Ikonn
Intelligent Change. Work less, win more — build with intent, not hustle.
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Episode
Alex Ikonn on building genuinely successful companies without handing them his life. The Luxy Hair and Intelligent Change founder on being ruthlessly intentional about what he builds, structuring the business so it doesn’t depend on his hours, and spending his time only on the work he actually enjoys — proof that scale and freedom aren’t a trade-off.
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