LEAD CREATIVE STRATEGIST

[ About Elevator Goods ]

A holding company of consumer goods and e-commerce focused brands, services, talent and infrastructure. Everything you need in one place to launch online faster and scale profitably.

[ Our current portfolio ]

Brands

• FluffCo — 5-star hotel quality bedding for your home
• Notorious Cookware — Chef-level cookware from Notorious Foodie
• & more

Services

• Boardgame — Brand creative and incubation studio
• CreativeDose — High-volume ad creative & creator management
• Atlas World — Sourcing and manufacturing expertise
• Outpost — Operations and infrastructure for modern commerce

[ Position overview ]

We’re hiring a Lead Creative Strategist to build and run a pod-based creative team across the Elevator portfolio, including FluffCo, Notorious Cookware & more. You will set the creative direction for paid acquisition, own the full creative loop from customer research to brief to test to scale, and lead roughly 5 pods across 3 brands. This is a team-building seat. You will hire and build an in-house creative team from scratch as we transition away from external creative agencies. You report directly to the Managing Partners and partner closely with brand marketing, our Creative Director, and the media buying team.

[ Responsibilities ]

• Build a pod-based creative team: design the structure, hire strategists and editors, and stand up roughly 5 pods across 3 brands
• Lead and develop a team of up to 15 people. Set the bar, run the reviews, and grow the people who raise it
• Own creative strategy for paid social across the portfolio, with Meta as the primary channel
• Turn voice-of-customer into concepts: reviews, support tickets, comments, competitor research, and market trends
• Develop angles, hooks, scripts, and messaging frameworks across every awareness stage
• Ladder winning messages across formats: static, short-form video, creator, long-form VSSL, and landing page experiences
• Partner with brand marketing and the Creative Director so every asset meets brand quality and creative standards
• Run a disciplined testing roadmap with media buying. Read hook rate, hold rate, CTR, CPA, and ROAS, and call what to scale, iterate, or retire
• Build the systems that make the team better over time: tagging taxonomy, creative library, briefing templates, and review cadence
• Lead the move from agency creative to an in-house engine without losing momentum in market

[ Requirements ]

• 5+ years in creative strategy, with experience at an 8 or 9 figure e-commerce brand
• Proven team management skills. You have led strategists, editors, or a full creative team, and you are ready to manage up to 15 people
• Proven team building. You have hired, structured, and scaled a creative team, ideally from scratch
• A track record of concepts you led that scaled profitably on Meta, with results you can walk us through
• Deep direct-response instinct. You can articulate why a hook works, why a creative fatigues, and how an angle maps to an awareness stage
• Exceptional writing and briefing. Your briefs are specific enough that the idea ships exactly as envisioned
• The judgment to balance brand standards with performance, and the data to explain the tradeoff
• Proficient with AI tools for research, ideation, scripting, and production, with the taste to know what is good
• Remote-ok, fluent async, comfortable working across time zones

[ Benefits ]

• Compensation is very competitive: base plus a performance bonus tied to results
• Build the team your way. You own the hiring, structure, and standards
• Direct line to the Managing Partners, with real ownership of creative across a multi-brand portfolio
• Direct access to brand, media buying, ops, and capital across the portfolio
• Front row seat to multi-brand operating, with a playbook you can take with you