HEAD OF TIKTOK SHOP

[ About Elevator Goods ]

A holding company of consumer goods and e-commerce focused brands, services, talent and infrastructure. Everything you need in one place to launch online faster and scale profitably.

[ Position overview ]

FluffCo makes hotel-quality bedding people obsess over. We built an 8-figure DTC business on Meta. TikTok Shop is our biggest untapped channel, and we are building it native, from zero, as its own game: commission-driven affiliates, a younger audience that buys in-feed, content that looks nothing like paid social. We do not need a manager or an executor. We need the person who has already taken a TikTok Shop from zero to seven figures and can bring the playbook. You own it all: P&L, creators, content, product. You report to the founders. Top priority, not a side channel.

[ Responsibilities ]

• COMMUNITY. Build the creator and affiliate roster into the engine of the channel. These are commission-motivated affiliates, a different animal from paid-social creators. Run the cadence: daily creator intros, weekly segment calls, tight feedback loops
• CONTENT. Own the playbook. Arm creators with hooks and angles built for TikTok, drawing on proof we already have (viral HSN and morning-show moments). Watch what wins, translate it to hotel-comfort, feed winners back fast
• PRODUCT. Turn creator signal into product. Spot what is TikTok-able, then partner with ops to ship TikTok-native SKUs fast. Visuals first. If it does not stop the scroll, it does not ship
• GROWTH & P&L. Own GMV, ROAS, CPA, margin, and P&L. Build systems that compound, not one-off spikes

[ Requirements ]

• You have taken a TikTok Shop from zero to seven figures. You can point to the GMV you drove
• Owner, not executor. You have carried the full P&L, not just content or creator ops someone else directed
• You know TikTok Shop as its own platform: Seller Central, the affiliate model, how in-feed buyers convert
• You have built an affiliate community that drives the majority of revenue, not one-off posts
• You live inside TikTok. You can name who is winning right now and why in one sentence
• Equal parts operator and creative. You run the ops and have a point of view on what pops
• You move fast and ship. You would rather learn in-market than plan for a quarter
• Bonus: creator relationships across home, beauty, wellness, or health

[ Benefits ]

• Founder-level access. This is one of our top priorities
• A blank canvas: proven product, real content assets, infrastructure already in place
• Full ownership of a net-new channel and its P&L
• Competitive compensation + benefits