HEAD OF MARKETING (FLUFFCO)

[ About Elevator Goods ]

A holding company of consumer goods and e-commerce focused brands, services, talent and infrastructure. Everything you need in one place to launch online faster and scale profitably.

[ Position overview ]

We are hiring a Head of Marketing for FluffCo. This is the brand seat with P&L teeth. You own the language, the feel, the mission, the channel mix, and the assortment. You build desire, you don’t buy clicks. Think marketing director of Allure at Chanel, but inside a high-performance, growth-fluent operating company. You partner with paid, lifecycle, ops, and creative. You don’t inherit their brief. You set it.

[ Responsibilities ]

• BRAND & WORLD-BUILDING. Own FluffCo’s language, voice, mission, visual identity, editorial standard, and sensory feel across every consumer touchpoint
• CHANNEL MIX. Decide where FluffCo shows up and where it refuses to. DTC, Amazon, retail, wholesale, hospitality
• ASSORTMENT & BRAND P&L. What lives, what dies, what launches, at what price, at what margin
• CREATIVE DIRECTION. Direct campaigns, photoshoots, and world-building. The growth team executes against your brief, not the other way around
• BRAND CALENDAR. Run launches, seasons, capsules, and cultural moments. Make FluffCo unmissable on the dates that matter
• CULTURAL EQUITY. PR, partnerships, celebrity, hospitality placements, editorial coverage, brand activations
• POSITIONING. Articulate the answer to “why FluffCo” in one sentence and defend it everywhere
• GROWTH PARTNERSHIP. Partner with paid and lifecycle as peers, not as the source brief. They execute the world you build
• TEAM. Build and lead the brand team. Designer, copywriter, PR, partnerships, content

[ Requirements ]

• 12+ years of marketing with at least the last 5 in a brand-leading seat (Head of Marketing, Brand Director, VP Brand) at an 8-figure DTC consumer brand growing 25%+ annually
• In-house DTC plus omnichannel retail or wholesale experience required. Pure agency or pure performance backgrounds will not be a fit
• 5+ years of people leadership with a track record of building and developing a brand team of at least 4
• Proven track record of brand development, including evolving an existing brand and launching at least one new product line or sub-brand from concept to market
• Experience managing in-house creatives and external agency partners to a consistent visual and editorial standard
• Exceptional project management. You can run a brand calendar across multiple channels and parallel timelines
• An inherent passion for the home, bedding, hospitality, or adjacent lifestyle category. You already care how a room feels before you walk in
• Quantitative fluency. You read a P&L, a contribution margin report, and a creative test readout without help
• Completely fluent in AI tools. Up to date with Claude and the rest of the modern AI toolkit, and using it daily
• Willing to travel

[ Benefits ]

• Direct ownership of FluffCo, an established 8-figure consumer brand
• Real budget for campaigns, PR, partnerships, and brand world-building
• Partnership with founder, growth, ops, creative, and the rest of the Elevator portfolio
• Performance-tied comp aligned to brand outcomes (gross margin, repeat rate, NPS, contribution margin)
• Competitive compensation + benefits